Cross-platform app development is the creation of mobile applications that can run on multiple operating systems, such as iOS and Android, using a single codebase. This approach streamlines development and maintenance efforts, as developers can write code once and deploy it across various platforms.
Native app development involves building separate versions of an app specifically for each platform, utilizing the native programming languages and frameworks provided by the platform (e.g., Swift or Objective-C for iOS, Java or Kotlin for Android). While native apps typically offer superior performance and native user experience, cross-platform apps offer cost-efficiency and faster time-to-market. The choice between cross-platform and native development depends on factors like your project requirements, budget, and target audience preferences.